I WAS RAISED BY A NATIONAL SCRABBLE CHAMPION AND AN ENGLISH TEACHER. I NEVER STOOD A CHANCE. LOVING WORDS IS GENETIC.

In fact, I loved words so much I used to talk rings around my teachers, leading my high school career counsellor to suggest I look into copywriting due to my "clear apathy for maths" and the joy I found from my own “unnecessary linguistic gymnastics".

Over a decade on, I’ve lived and worked in five countries, writing about everything from Disney, to aged care, to sex toys. But I’ve never found the time to pen Mrs B a thank you for the (slightly passive-aggressive) recommendation.

I’m all about helping you put the right words in the right place. I specialise in creating unique voices for brands that have something to say, and then rolling them out across all written touchpoints in a way that actually makes sense.