services

You name it, I'll write it. Website copy, eDMs, packaging, billboards, social media captions—wherever you need words that turn heads and stop thumbs.

• Website

• eDM

• Packaging

• Product pages

• Social media captions

• Paid ads

• Mailer box & thank you cards

• Editing

• Proofing

• Any other ad hoc copy

Every brand has a unique voice hidden somewhere inside it. My specialty is finding it, defining it, and showing how your team can continue speaking in it, long after I'm gone. 

• Voice strategy

• Tone of Voice guides

• Brand personality

• Brand values

• Key messaging

• Taglines

• Language rules

• Tangible copy examples

You know what you want your brand to be. Strategy is how we structure that idea. I’ll dig deep into your audience and competitors, finding your elusive white space, and then build your brand personality and positioning based on those insights.

• Audience analysis

• Audience groups

• Competitor review

• Industry insights and opportunities

• Positioning

• Language evolution

• Content pillars

Content writing is the juicer, longer copy you (probably) dread writing. The good news is that this is my favourite kind of writing—handball it to me. Blogs, newsletters, articles—I'll even spice up your job ads and internal comms.

• Blogs

• Newsletters

• Pitch decks

• Articles

• Job ads

• Internal comms

• PR comms

Launching a new product? I'll wrap it in words so pretty, people will want to buy it before they even know what it does. From packaging that pops to product pages that persuade, I'll help your new baby fly off the shelves. 

• Packaging copy

• Product page copy

• Launch copy

• Positioning

• Product narrative

If you need a name for a new brand, range, or product/s, I can help with that, from the initial brainstorm to the trademark checking. If you need help with baby naming, I can do that too, as long as you don't mind your kid being the only 'Synergy' at day care. 

• Brand naming

• Range naming

• Product naming

• First stage trademark checking

Got a big idea you're bringing to life? I can dive into the data, spot the insights, help dream up the creative, and craft copy that converts across every touchpoint, from SMS to OOH (and any other acronym you can think of). 

• Strategic insights

• Big idea concepting

• Script writing

• OOH copy

• Print copy

• Digital copy

Need long-term copy support without the superannuation or Christmas party antics? Book me on an ongoing basis for a dedicated day every week, with a special rate when you keep me around for 4+ weeks.

All the perks of a copywriter, none of the office politics.