
The Australian Trade and Investment Commission
AUSTRADE
The Australian Trade and Investment Commission work to support Australian brands to enter International markets. We were commissioned to write a white paper report on global beauty trends and their implications for Australian brands trying to go global.
The report was so well received it is now considered an official Australian Government document, and the agency has become one of the government's preferred agencies.
I researched and wrote the report solo, all 15,000-odd words and hundreds of hours of research. So I am going to be buried with it like a pharaoh.
Work completed through Willow & Blake.
WHAT WE DID
Intensive Category Research
White Paper Writing