BRAS N THINGS

Where some brands whisper, Bras N Things struts. The iconic Aussie lingerie retailer has turned confidence into an art form, proving that true sexiness isn't about who's seeing you—it's about how you see yourself.

Through Willow & Blake, I wrote almost every single social caption and email for 18 months, and worked on ad-hoc briefs such as staff emails, hiring campaigns, and launch ideation for this Aussie icon.

Work completed through Willow & Blake.