Tulita

Tulita is a first of its kind in evolutionary natural fragrance. When Archie & Fox were tasked with creating content for them, they knew one thing for certain—your typical "running through the fields" perfume content wouldn't do these scents—or this brand—justice.

As passionate pioneers in the blue beauty movement, their fragrances are all-natural, free from harmful synthetics, and created with an unwavering dedication to sustainability. But how do you showcase nature in a way that hasn't been done a thousand times before?

You hire a bug wrangler, obviously.

Work completed through Archie & Fox.