ROH BY NAK

ROH by Nak is a haircare love letter to your scalp microbiome.

NAK Hair is beloved by hair havers and hair experts everywhere, and ROH was their latest venture, focusing more on scalp health than ever before. They already had the name and the visual identity, they just needed the voice and copy to match it.

I completed an intensive deep dive into their competitors and audience, then built out a unique tone of voice that sounded like your smart friend at happy hour… if your smart friend was really into scalp health.

We avoided the haircare industry cliches, wrote super relatable copy, and made the hardcore science behind happy scalps accessible for all.

Work completed through Willow & Blake.