SURF LIFE SAVING SUNSCREEN

Who doesn't love a hero with a 100-year track record? That's Surf Life Saving Australia for you—keeping our beaches (and beachgoers) safe since way back when. Their sunscreen line might be the younger sibling in the family, but it was ready for its own moment in the sun.

While SLSA's sunny spirit and nostalgia game was strong, we knew their sunscreen could be more than just a beach bag basic. It could reinvent itself as essential skincare, whether you're hitting the waves or just walking to work.

With a fresh voice and new strategic brand angle, we splashed onto socials with content that made sunscreen feel fun again. Because let's be real—if there's one thing Aussies know, it's that good sun care is a year-round love affair, not just a summer fling.

Work completed through Willow & Blake.